News

Freud UK launches industry first Money Back Guarantee on new TiCoTM high-density circular saw blade

Demonstrating confidence in and commitment to quality products

Freud UK today announced the launch of an industry first ‘Money Back Guarantee’ on its new TiCoTM high-density carbide saw blades.  Freud is so confident that the new saw blades are as good as it gets and better than anything else on the market, it is offering users a full refund if they do not agree. This move is part of Freud’s continuing commitment to providing users with quality, market-leading products.

Freud’s confidence in the TiCoTM saw blade was founded during its rigorous research and development processes followed by independent testing and extensive end user trials. All the feedback showed that the blade is significantly superior to anything else on the market in terms of performance and durability. TiCoTM cuts up to 50% faster than other leading brands, its low wear rate guarantees a cleaner cut, and it has been proven to outlast some competitor products by up to four times. 

The new TiCoTM carbide and blades are manufactured in Freud’s own facility in Italy where the company’s quality and reputation as a global leader in saw blade manufacturing has been established over the last 50 years.  The new teeth have true micrograin carbide which ensures sharpness and increases durability; all blades are laser cut, which creates a thinner, harder blade that cuts faster and cleaner; and its PermaShield non-stick coating prevents resin build-up, and reduces corrosion and heat build up.

Derek Thomas, managing director, Freud UK, said:

“Our focus is always on ensuring that we supply the best woodworking products on the market.  We invest significant time in research and development, and our independent testing has confirmed that our new TiCoTM carbide is as good as it gets.
We are confident that users will feel the same way, and are offering an industry first Money Back Guarantee, where we’ll refund them in full if they disagree with us.  This is the new benchmark for the industry and demonstrates our total belief in our products, as well as our commitment to our customers.”

The whole campaign is being supported with a £100,000 investment in improved point-of-sale, merchandising and advertising to make selecting the right blade as easy as possible.